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Copyright @ Pol J Cosmetol
 
ISSN 1731-0083
Friday, 29.03.2024
PL EN
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Pol J Cosmetol 2017, 20(3): 272-275pladd to cart

Homemade powders or commercial - consumer preferences


Dajana Tomczak 1/, Renata Dobrucka 2/

1/ SKN CommodityLab, Katedra Towaroznawstwa i Ekologii Produktów Przemysłowych, Wydział Towaroznawstwa, Uniwersytet Ekonomiczny w Poznaniu
2/ Katedra Towaroznawstwa i Ekologii Produktów Przemysłowych, Wydział Towaroznawstwa, Uniwersytet Ekonomiczny w Poznaniu

Summary
Introduction. Face powders have many functions. However, the aim of face powders is protect the skin from the nagative effects of atmospheric factors, care and of course possess the qualities of beauty. Dependig on the expected effect the comsumers can choose from a wide range of brightening, matting or bronzing products. Currently, it is observed a growing interest in cosmetics prepared at home called homemade.
Aim. The purpose of this work was to understand consumers´ preferences towards the face powders and prepared the products in response to the needs of women. Moreover, respondents were asked inter alia: the decision factors in buying powder and the interest in homemade cosmetics.
Material and methods. The research tool was the author´s questionnaire survey. The respondents were informed about the purpose of the survey and were asked to give honest answers.
Results. The results showed that for 43.6% of respondents the composition of cosmetics was important. Moreover, 60% of respondents knew about face powders prepared at home. 28.9% of respondents could pay more for face powder without harmful components. Moreover, the most women decided that prepared face powder was the best.
Conclusion. The results showed that homemade powders were more preferred by consumers than commercial products.

Key words: powder for face, powder homemade, talk