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Pol J Cosmetol 2017, 20(2): 177-183pl  Market of cosmetics products - behavior of female consumer aged 30-60 yearsArtur Kotwas 1/, Paulina Zabielska 1/, Joanna Szymańska 2/, Beata Karakiewicz 1/ 1/ Katedra i Zakład Zdrowia Publicznego, Pomorski Uniwersytet Medyczny w Szczecinie 2/ Studenckie Koło Naukowe Katedra i Zakład Zdrowia Publicznego, Pomorski Uniwersytet Medyczny w Szczecinie Summary Introduction. In the last years the market of cosmetic products has increased several times, and the use of cosmetics has become a mandatory part of everyday activities. According to the PAoCI Poland currently occupies 6th place on the cosmetics market in Europe. Data from the Statistical Office indicate that the Polish cosmetics market was worth in 2012 of 3.4 billion euros. Aim. The aim of this study is to analyze consumer behavior of women between 30 and 60 years old and verification if with age the model of purchasing cosmetic products is changing. Material and Methods. The survey was conducted in Szczecin among 147 women. The tool used to carry out the study is an anonymous questionnaire. Results. Analysis of the data showed that there is a change in model of purchasing cosmetic products among women. The results show that women purchase cosmetics due to beauty care and usually buy them in drugstores. Quality is the most important feature when choosing cosmetic product. Conclusions. Taking care of beauty and feel better function as the main reasons to buy cosmetics. With age, women are changing the size of expenditure on the purchase of cosmetic products. Younger women, tend to higher spending. Nevertheless, the most common, monthly expenditure on cosmetics articles are in the range of 50-100 PLN. Key words: cosmetic products, market, consumer decisions |